Roofers Lab

We build your website.You pay us in proof.

A finished roofing website on a laptop

Build fee

$1,000$0

The same site on a phone, with the call button showing
30 sec on cameraWhat you trade

A custom site live in 7 days. The build is free. Hosting is $49 a month. In return you give us 30 seconds on camera. That is the whole deal.

Our work

Sites we have built.

billygoatroofing
Billy Goat Roofing
bluenortherroofing
Blue Norther Roofing
ridgewrightroofingco
Ridgewright Roofing Co.
The terms

Ten builds.Then the price comes back.

10 spots

This page only

The offer is not on our site, not in our emails, and nobody can apply it to you later on a call.

Then $1,000

Builds go back to starting at $1,000. Same work, same pages, normal price.

What we build

Built for homeowners.Readable by Google.

A homeowner decides whether to call you. Google decides whether they ever see you. We build for both. Most roofing sites only manage the first, and a site nobody gets shown is a site nobody sees.

A page for every service

Every service you offer gets its own page. One home page trying to cover them all gives Google a single thing to rank instead of one per service.

A roofing website with a separate page for each service

A page for every city

A list of towns ranks for nothing. Every city you work gets its own page, because a page is what Google ranks when someone two towns over searches.

A phone showing a roofing company in Google's local results

Markup a machine can read

Under the words, the site states your trade, your area and your hours in the format Google expects. Most roofing sites carry none of it.

Google's Rich Results Test reporting valid structured data

Proof you have done this before

Google weighs experience and trust before it shows anybody. Licences, real jobs at real addresses, named people, a warranty. Adjectives do not count.

A roofing website showing years in business, rating, certifications and crew
What you get

The quote we wouldhave sent you.

Same build, same pages, same work.

Quote for a custom roofing website. Design and build $400, every page written $200, service and city pages $150, search setup $150, speed and phone pass $100. Build starts at $1,000, crossed out. Due today: $0.

Then $49 a month to keep it live. Cancel any month.

Why it’s free

We need the proofmore than we need the money.

We build websites and we are good at it. What we don’t have is roofers on camera saying so.

Rows of short phone-filmed clips of roofing contractors talking straight to camera
Who this is for

We will turn people down.Read this before you apply.

Apply if

  • You have no website, or one that has not been updated in years.
  • You want a site that brings in work, not a brochure.
  • You can get us at least ten photos of your own roofs inside a week.
  • You will get on camera for 30 seconds when it is live.

Do not apply if

  • You are not running roofing jobs right now.
  • You want a website but not your face on the internet.
  • You need four people to sign off on a headline.

Before you ask

What’s the catch?

You give us the testimonial and let us show the work. That is the whole catch. No setup fee, no minimum term.

What do I actually have to say on camera?

You get the questions before you film. Your phone, one take, wherever you are. Thirty seconds is about four sentences. If you fluff it, film it again.

Why $49 a month? Why not free forever?

Keeping a site live costs money every month. The $49 hosting covers it. It is like getting a new phone for free. The phone costs nothing. The plan still does.

What happens if I cancel?

The site comes down.

I already have a website.

Then you already know what it is not doing. We build the new one, you look at it, and nothing switches until you say so.

What if I don’t have photos of my work?

Take some on your next jobs with your phone. Before, during, finished. That beats anything we could buy.

Apply for a build.

No thanks. I’ll keep the site I have.